Draft beer store franchise

The franchise market offers a plethora of beer on tap franchises. These businesses typically feature a small space with a central bar counter, beer taps mounted on the wall, and display cases filled with snacks. Some of these stores also sell beer-related merchandise and barbecue supplies.

It’s not so obvious to me who needs such a franchise and why buy it.

But I will try to figure this out with you and try to formulate in which case this franchise can give an advantage to a partner.

So, in the described format, it is not clear why buy a beer franchise if all this can be recreated yourself by opening a premises and agreeing with suppliers. However, there are several possible advantages that may somehow explain the need for such a franchise.

Unique assortment

If you sell items that cannot be purchased anywhere else but from you, you have a certain advantage.

Unique purchasing conditions

If a franchise gives you the opportunity to buy at a price that you cannot get otherwise, it makes sense to buy such a franchise, because this purchase will pay off in the long run.

Recognizable brand

If this is some kind of federally recognizable network, then by becoming part of this network, the entrepreneur will be able to make excellent sales from the very first days.

There is no need to talk about other advantages such as: training to sell beer, design of a beer outlet, and so on, because such “know-how” is quite easy to recreate even for an entrepreneur with minimal experience.

We've looked at the three main benefits that being a beer franchisee can provide. Study, research the franchisor’s business and draw conclusions.

Before purchasing such a franchise, I strongly recommend calculating the cost of opening it yourself without a franchise. Having such a plan will allow you to take a more objective look at the advantages and values of the proposed beer franchise.