1. A well-known brandAt the heart of any franchise is a brand, a well-known name along with a corporate style and all design elements. This is a brand that has been worked on by a team and that the parent company has developed over a long time, spending resources and using trial and error. Not everyone is capable of going this way on their own.
2. Reduce risksBusiness is always associated with risk. The franchise does not eliminate the risk completely, but it significantly reduces it. Analyze the history of the franchise's existence, if the network is large, if new points are constantly opening, apparently the business is working and having adopted the method of doing business, you will get certain advantages over opening a business yourself.
3. Become part of the networkBeing part of a large network is always more profitable than being alone. By buying a franchise and joining the network, you benefit from the product of the labor of the entire team, which is engaged in modernization, monitors industry trends, analyzes the market and actions of competitors. Most likely, the head company or one of the franchisees has already faced the problems that you will encounter in the process of your work, and a solution has already been found. Adopting experience in practice can be much more profitable than learning from your own mistakes.
4. Get discounts on purchasesA large network buys in large volumes and dictates the terms to the main suppliers. If by buying a franchise you get advantages in purchase prices, your profitability will increase significantly, and the amount
spent on a lump sum fee and royalties is sometimes simply covered by the discounts received.